Helpful Tips By Your Local Insurance Broker Tasmania

Every week we provide helpful insights on insurance for businesses and individuals alike, just check out our blog HERE!

From time to time we like to include some simple tips to help businesses in our local area, especially those in the early stages of operation or even just planning to start on a new adventure. Today we talk about one important area in setting up your online presence and ask the question…

Why Does Choosing the Right Domain Name Matter for My Business?

When you’re setting up your online presence, the domain name you choose is more than just an address—it’s a crucial part of your brand identity and can significantly influence your business’s visibility and credibility.

This is particularly important for small businesses, where every customer counts. Selecting the right domain name can be a vital step towards securing a strong online foothold.

One of the first considerations when choosing a domain name should be its length. Shorter domain names have several advantages:

Easy to Remember: A concise domain name is easier for potential customers to recall. When it comes to spreading the word about your business, a name like will stick in someone’s mind far more easily than

Ease of Typing: Short domain names reduce the likelihood of typos. This is crucial because even a small typo can lead to lost traffic and, consequently, potential business.

Better Branding: Short and sweet names often pack a punch. They’re not just easier to fit on your business cards or marketing material; they also create stronger brand recognition.

Navigating the and .au Domains

For Australian businesses, choosing between a ‘’ and a ‘.au’ domain name can be significant. The domain has long been recognised as an Australian staple, reassuring customers that they’re dealing with a local entity. This can be crucial for businesses that rely on local trade and consumer trust.

However, the newer .au domain offers an opportunity to streamline your email and website addresses even further. For instance, is shorter and easier to remember than, but it also maintains the Australian connection. It’s a win-win for businesses aiming to keep their domain snappy and their appeal local.

Protecting Your Business Name Online

There is a crucial strategy point that’s often overlooked until it’s too late: securing your brand name across both and .au domains. Here are a couple of reasons why it’s so important:

It Avoids Confusion: If another business registers a .au domain while you hold the, customers looking for you might end up at their site. This confusion can divert traffic and, potentially, revenue.

It Protects Your Brand: Holding both domain variants helps protect your brand’s identity and reputation. It ensures that no one else can capitalise on your business name’s established recognition.

Consolidating Your Online Presence

Owning both domains doesn’t mean needing two separate websites. One domain can simply redirect to the other, ensuring that all potential traffic leads to your primary website. This way, you safeguard your brand and simplify your marketing while maintaining a streamlined user experience.

The Insurance Angle

In the context of business advice, it’s also worth mentioning the relationship between choosing the right domain and protecting your business legally and financially. Just as you would insure physical assets to protect against loss, securing your digital assets (your domain names) protects against potential business disruptions. It’s an integral part of your risk management strategy.


For small businesses aiming to make a big impact, a thoughtful approach to your domain name is essential. It’s not just a technical necessity; it’s a fundamental part of your brand’s identity and your marketing strategy.

At RSM Tasmania, we understand the challenges small businesses face and we want to help you lay the foundation for success and security. Whether it’s through choosing the right domain name or the right business insurance, we’re here to help your business thrive.

Make your online presence a robust part of your business strategy with the right domain choice.

Talk to Roger Hosie from #RSMTasmania today.
Call Now! (03) 6244 7854, or email

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