Building a profile on LinkedIn can be a very effective way to promote your business and help it grow.

With the right strategy, LinkedIn can be an effective way to grow your business and raise your profile. And best of all, it doesn’t take hours each day to master.

As your Local Business Broker, RSM Tasmania seeks to provide insights and advice from time to time to help our clients expand their business, so here is some information on the benefits of using LinkedIn.

In today’s digital age, LinkedIn stands out as a premier platform for professional networking, making it an invaluable tool for Small and Medium-sized Enterprises (SMEs) looking to expand their reach and cultivate meaningful business relationships.

Here are 7 tips to help point you in the right direction.

  1. Optimise Your Company Profile:
    Ensure your LinkedIn company profile is comprehensive and up-to-date. Use relevant keywords that potential clients might use to find businesses like yours. A well-optimised profile increases visibility and helps you appear more professional.

  2. Engage Regularly and Meaningfully: Consistency is key. Post regular updates about your industry, insights, and company news. Engagement doesn’t end at posting; interact with your followers by responding to comments and participating in discussions to build a community around your brand.
  3. Utilise LinkedIn Articles: Publishing articles on LinkedIn can position your SME as a thought leader in your industry. Share your expertise on topics relevant to your target audience. This not only showcases your knowledge but also improves your visibility on the platform.
  4. Leverage LinkedIn Groups: Join groups related to your industry or create your own. Participating in discussions and sharing valuable content can drive traffic to your profile and increase awareness of your SME.
  5. Promote Your Success Stories: Share case studies, testimonials, and success stories of how your products or services have helped clients. Stories resonate more with people and can significantly enhance your credibility.
  6. Utilise LinkedIn Ads: LinkedIn’s targeted advertising tools allow you to reach a specific audience with precision. Use sponsored content, text ads, or InMail campaigns to promote your offerings directly to potential clients or partners.
  7. Network with Industry Leaders: Connect and engage with industry leaders and influencers. Their endorsement or partnership can amplify your visibility and credibility on the platform.

What The Experts Say

Viveka von Rosen is the co-founder of Vengreso and a renowned LinkedIn expert.

She emphasises the importance of personal branding alongside company branding. “Your employees are your best asset on LinkedIn. Encourage them to optimise their profiles and share company content. It amplifies reach and adds a personal touch to your brand.”

By implementing these strategies, SMEs can effectively use LinkedIn to expand their network, enhance their brand visibility, and drive business growth.

RSM Insurance is committed to helping your business succeed by sharing insights and strategies that matter.

Talk to Roger Hosie from #RSMTasmania today.
Call Now! (03) 6244 7854, or email roger@rsmtasmania.com.au


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